Again looking closely at the Secret Cinema and how they include actors in on their experience is something that got me thinking how and what else could I bring to my store design/idea to really enhance the customers experience.

Here is again the link for the Secret Cinema.

http://www.secretcinema.org/

And here is a video of Secret Cinema's Shawshank Redemption

http://www.youtube.com/watch?v=J4rJ3Y6P4h0